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Category Archives: Branding

Alumni interview: James Gordon founder of The Chocolate Bear Kitchen.

  When did you realise you wanted to start a business? I’ve had a catering background since I was 16, when I first became a chef. 10 years ago it … Continue reading

October 17, 2016 · Leave a comment

How to stand out from the crowdfunding crowd

As we watch crowdfunding grow and grow in popularity, ever more entrepreneurs and businesses are looking to get involved, and rightly so. Crowdfunding is a fantastic way to raise money … Continue reading

October 14, 2016 · Leave a comment

5 steps to kick start building your business whilst still in a day job If you were born an entrepreneur but you are working a 9 to 5 job, there’s … Continue reading

March 22, 2016 · Leave a comment

How to be more successful at marketing your start-up.

To be successful at marketing you first need to understand what it is. Unfortunately, the answer is not clear at all. Ask 10 entrepreneurs the same question and they will … Continue reading

January 18, 2016 · Leave a comment

The basics of branding

Brand building may seem unimportant when you are still struggling to validate your market or develop your minimum viable product. However, it is important to start building your brand right … Continue reading

November 23, 2015 · Leave a comment

Spotlight on Johan Meyer: WalletTec Founder

Contactless payments are becoming ubiquitous across the developed world; entrepreneurs are combining their knowledge of the financial sector with the rapid-growth of technology to conceive Fintech. Johan Meyer is at … Continue reading

March 2, 2015 · 1 Comment

Guest Blog: Marketing Strategy for Seed-Stage Startups (Neil Wilkins, My Marketing Mentor)

So here you are. You have the genius idea for the next big thing and you are all fired up to make it happen and when it does, you’ll make … Continue reading

November 24, 2014 · Leave a comment

We’ve hit 1000 Squares! What can IdeaSquares do for your business idea?

We have recently hit a milestone with 1000 business ideas occupying IdeaSquares on our homepage. This process has pertained a constantly evolving innovative process on our behalf, a continuation of incremental … Continue reading

November 10, 2014 · Leave a comment

Move your business idea forward: IdeaSquares

We have recently updated our website; improving the user interface, introducing innovative features to support your IdeaSquare. The overall design has been sustained, most changes have occurred beneath the surface … Continue reading

September 29, 2014 · Leave a comment