– Blog

Supporting you to equity crowdfunding success on Europe's leading platforms

Online Video Marketing


If a picture is worth a thousand words, then a video is worth millions. A video highlighting your business on a YouTube channel can be helpful for customers in getting “to know” who they might be seeing. Using video is seeing phenomenal growth given the impact and attention it generates.

It’s a well known fact that people would rather watch a short video instead of reading pages of text as people’s attention span is reducing due to the work pressures most people face. More and more small businesses are discovering the power of online video marketing and is cheaper than ever to implement, not to mention easy to distribute thanks to YouTube and other social media channels.

Videos can also be used to demonstrate products, show customer testimonials and highlight the personality of staff working within the small business. Videos can be hosted on your own website as well as sites like YouTube. Your videos can be embedded within blog posts, extending their value as content.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s


This entry was posted on December 20, 2013 by in Marketing and tagged , , , , .
%d bloggers like this: